We each have our own unique experiences as Athletic
Performance coaches. Some of our
experiences are etched in our minds as the most exciting and memorable of
moments, while others are used as lessons learned for the future. Over the years I have catalogued the advice
of veteran coaches combined with proven business methods to formulate a five
point list of some of the most important concepts commonly encountered in our
field.
1. Do a great job where you are.
During
the summer of 2011, planning strategies for a looming Big XII conference
realignment had Baylor University bracing for what would be a major financial setback
within our athletic department. While
formulating plans for a drastic shift in resources for athletic performance, I
consulted the advice of a former mentor, Coach Mike Clark. The first piece of advice Coach Clark shared
was to “continue to do a great job with your current responsibilities.” He mentioned that universities will always be
apprehensive of letting go employees that have great rapport and a direct
impact on its students.
It is
vital that individual coaches understand their title, role, and
responsibilities within a staff. People
rarely get promoted to higher level positions without first demonstrating the
ability to be a great steward of the resources currently entrusted to them.
2. Be flexible with sport coaches.
Because
of NCAA time constraints, it is likely that over the course of a year no other
coach spends as much hands-on time with student-athletes as the Athletic Performance
coach. Despite the inevitable athlete to
coach bond that formulates over hours of hard work and sacrifice, we must
always remember the sport teams we work with are not ours. The bottom line always begins and ends with
the head coach; your agreement or disagreement with their philosophies is
irrelevant. As a supporting branch of a
team, it is your duty and responsibility to echo the message of your head coach
to their athletes.
Most
sport coaches will present a workout or exercise to the athletic performance
coach that they believe will help their team compete. It is also likely that this request is
against everything you would prescribe as a professional in this field. Perform this request with energy and belief
to gain the trust of your sport coach, and then get your money exercises in
another training session. Trust is a two
way street and in order to receive you must first give.
3. You are always interviewing.
Many coaches believe they
are only being interviewed when they are flown to campus with resume in hand. This is a dangerous mindset that could stunt
your professional growth almost immediately.
To call a spade a spade, Athletic Performance is a “who you know”
profession. The moment you accept any
position on a staff, you are interviewing for a future position. Sport coaches and Athletic Performance directors
understand how quickly moves are made in this field; therefore they
consistently observe other strength coaches, formulating a hypothetical “dream
team” in the case they ever need to quickly put together a crew.
Your
conduct with all athletes, how you support or do not support the message of the
head coach, your conduct at meetings and conferences, the ability to be loyal
to the mission of the department, your reputation in social settings, the
ability to be proactive on the job, and a score of other scenarios all affect
your own professional perception. Any
time you are in the presence of other Athletic Performance directors you are
being interviewed, and seasoned directors know within thirty seconds of laying
eyes on you if you are on their short list.
4. B.L.U.F. first.
In a
profession dominated by male mindsets, it is important for females to learn
effective communication skills that can help get our points across to coworkers
and supervisors. One of the worst, although
natural, tendencies for females is to unnecessarily over communicate thoughts
and feelings to a group of men. The
single most effective skill I have learned and utilize on a daily basis when
speaking with men is Bottom Line Up Front. If a man asks a question, answer in as few
words as possible, typically “yes sir” or “no sir.” Then, if asked to elaborate, we can explain
outside circumstances or thought patterns.
All too often, men ask a simple question only to get an over detailed
and emotional explanation. If you do not
want to be ignored amongst a group of men, answer directly and firmly, remembering
to elaborate only when prompted.
Note: When asking a
number of coaches to proofread this article, 100% of our male colleagues indicated
mastering this point would solve the majority of miscommunications between men
and women.
5. Be Positive.
This
might be the most overlooked and underrated characteristic for those looking to
advance within our profession. As
coaches, we must develop the mental resiliency to consistently respond
productively to negative situations. An
unwritten truth lies within each of our job descriptions demanding us to solve
the inevitable problems that arise on a daily basis and not point fingers or
pass the blame. When choosing to keep a
positive mindset despite a potentially negative environment, one may be
surprised that what seemed like the worst possible situation was really not so
bad after all.
I often
recall the following “Doomsday Report” from a former colleague when utilizing
this mindset before speaking with sport coaches…
The head coach from a
major university was asking the strength coach about one of his star athletes. Fresh off a disappointing training session,
the strength coach let his emotions get the best of him and began telling the
head coach the athlete had a terrible day, would not listen, and did not have
any passion or energy during the session.
The head coach then looked the strength coach directly in the eye, let a
few seconds pass, and sarcastically stated in front of the whole staff, “Well I
guess we just did a terrible job recruiting, didn’t we? We should all pack our bags right now and
turn in our keys because our strength coach can’t get our top recruits to do
what he says. Why do they even call us
‘Coach’ anyway?”
To help
avoid embarrassing learning lessons such as this, remember to always speak to
sport coaches about their team in a positive light.
This was very helpful. Especially the point on how to communicate with the vast amount of men in this industry. I know that I have a tendency to give emotional and drawn out explanations at times and men truly do not respond well to that. Ill definitely always remember that pointer. Thank you!
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